Nissan Formula E

Design a 40x40 Nissan experience at the Formula-E Village. Bring Fans the Thrill of Formula E by celebrating Nissan’s Racing Legacy and innovation on the track—Showcase Nissan’s Electrified EV Lineup.

Create an interactive stunt that generates excitement outside of the track.

Eye-Catching Entrance: Maximize brand presence and registrations by creating a large overhead vertical pillar and signage that draws guests into our footprint.

Feel the Thrill of Formula E: Guests can explore Nissan’s racing legacy through an electrified display and feel the thrill of the track though interactive experiences: Racing Simulator, ad Nissan’s Formula E Brainwave Race.

EV Vehicle Displays: Highlight Nissan’s consumer EVs (ARIYA + LEAF*) along with messaging that shows how both vehicles deliver an electrified driving experience.

Learn more with a Specialist: Guests can interact with product specialists to learn more about Nissan’s innovative lineup.

At the center of the experience is the Nissan Formula E Brainwave Race; where up to four guests can race each other on a screen using only their ability to harness and concentrate their brains electrical activity.

The more they’re able to ‘feel electric’ and control their brains electrical activity, the faster their car will travel while lapping the circuit.

Guests will be given an EEG headset, which will measure the electrical activity in the brain's frontal lobe, with the live brain telemetry directly translating to the cars speed on the screen.

Guests will get an opportunity to experience the thrill of Formula E inside a Nissan racing simulator.

Sleek graphics evoke the feeling of speed and electricity as we transport guests to the track.

The experience consists of two key components: An always-on (idle state), and an active state triggered by a cyclist’s presence.

Dynamic visuals and fully integrated speakers will bring riders all the sights and sounds of the track, delivering a truly immersive Formula E experience.

Executive Creative Direction: Mark Gage
Creative Director: Dan Kubasa, Greg Daiker
Sr. Art Director: Shannon Nickel, Jlie Schlender
3D Designer: Jose Velez
Designer: Ricky Covarrubias II, Emma Dunegan